News & Reviews:   Apple Ads

Apple today rebranded its Apple Search Ads business to Apple Ads, a move that signals Apple's focus on an advertising business that goes beyond just search advertising. So, what should you know about it?

The iPhone and other Apple devices may soon feature more ads baked inside its pre-installed apps, such as Maps, Books and Podcasts. According to reliable insider on everything Apple, Mark Gurman, the company has internally tested search ads in Maps similar to Waze, whereby paid recommendations will appear when users search for restaurants, stores or more.