News & Reviews:   Apple Vision Pro announce

We all know that the Vision Pro is not for everyone, as the market is still quite niche. That being said, the Financial Times reported that Apple is reducing production and marketing of its Vision Pro mixed?reality headset after sales fell short of expectations, highlighting the difficulties tech companies face when turning futuristic hardware into mainstream products. The move comes as Apple reassesses its strategy for the device following a slow start in the market.

Apple is reportedly preparing to expand its lineup of head-worn devices, with at least seven products in development.

The Apple Vision Pro is one of Apple's high-end techs that cater to a niche market. That said, there is a new report that Apple is decreasing the Vision Pro production and could stop manufacturing by the end of the year.

Apple Vision Pro was officially sold in five more new markets, namely the United Kingdom, Canada, France, Germany, and Australia yesterday. Now Apple Vision Pro is offered in 10 markets in total. At the end of last month, it went on sale in China, Hong Kong, Japan, and Singapore after being exclusively available in the United States.

Apple Vision Pro is the most advanced mixed-reality headset ever sold to the public to date. The headset runs the visionOS operating system and Apple is marketing this product as a spatial computer rather than for AR/VR. Since its launch, there have been 600 applications developed specifically for Vision Pro which cost tens of thousands of ringgit.

At the moment, the Apple Vision Pro is only available in the US but it seems that Apple is planning to expand it to other countries soon. According to MacRumors, a code was discovered on the Vision Pro's virtual keyboard with new language and emoji support. 

It's not often you hear surgeons wearing an AR headset while performing surgery. In London, England, a surgical assistant, Suvi Verho was using an Apple Vision Pro and said it was a "groundbreaking change".

This news might be useful if you own the Apple Vision Pro. According to Bloomberg’s Mark Gurman, you might have to visit the official Apple retailer or Apple Store if you forgot your passcode. So, what should you know about it?

As announced way back in June 2023, Apple revealed the Apple Vision Pro and it now has a release date. It will be launching in the US on 2 February 2024 and pre-orders will begin on 19 January at 5 AM PST, at the price of $3499 with 256GB of storage. That's roughly around ~RM16,245 after a direct currency exchange.

Planning to get the Apple Vision Pro when it launches here someday? You better hope it's available through the premium Machines shop or Apple Online store. Because Apple seems to be going for a slow rollout.