News & Reviews:   Counterpoint

A new report from Counterpoint Research highlights a major shift in the smartphone landscape, with “accessible flagship” devices emerging as the sweet spot for consumers in 2026. These devices, typically priced below ultra-premium flagships but packed with high-end features, are gaining traction globally and increasingly influencing buying trends in markets like Malaysia.

According to Counterpoint, foldable devices are expected to account for 65% of the total foldable smartphone shipments in 2026, up from 52% in 2025. So, what should you know about it?

A Counterpoint Research report confirms that Apple now dominates global active devices, with nearly one in four smartphones used worldwide by 2025 being an iPhone. With a market share of around 25 per cent, Apple has surpassed its closest competitor, Samsung, which holds a 20 per cent share.

According to Counterpoint, global foldable phone shipments set a new record in Q3 2025 with a growth of 14% compared to the previous year, making the total shipments in the quarter the highest to date. So, what should you know about it?

Counterpoint Research recently revealed a rise of 8.1% year-on-year due to the end of support for Microsoft Windows 10. The main winners included ASUS, Apple and Lenovo, showing that while many may have bought new Windows 11 machines, quite a few more migrated to Apple's iOS. Check out the details here.

The global smartphone market is set to grow by 3% year-on-year (YoY) in the first quarter of 2025, according to Counterpoint Research's preliminary Market Pulse report. For now, Apple is leading the sales for the global market. So, what should you know about it?