News & Reviews:   gen z

Recently, POCO did a case study on how Southeast Asia consumers spend their time on mobile phones and their purchase habits. The target group was the Millenials and Gen Z, aged 18 to 40 year-olds and was conducted between 27-28 July 2023 across five countries - Malaysia, Indonesia, the Philippines, Thailand and Vietnam.

So yeah... for those who use the standard laughing emoji, it has now been deemed "uncool" by Gen Z. Reported by CNN, most Gen Z (majority from the US) now think the laughing emoji is not cool anymore for some reason. Here are some snippets of what the Gen Z youngsters think.

Today, Snap Inc., the makers of Snapchat has released a new global study that compromise of 10,000 people from several countries, including Malaysia, on how culture, age, and technology have shaped our preferences and attitudes around friendship. That said, it turns out that Malaysia is one of the friendliest people in the world.