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Up to 40% of youth use TikTok and Instagram for search and maps instead of Google

Jul 14, 2022

Google Senior Vice President (VP) Prabhakar Raghavan has revealed that TikTok and Instagram are becoming competitors to its core services, Search and Maps. During a discussion about the evolution of search, Prabhakar revealed that younger users are now turning to TikTok and Instagram instead of Google services for discovery purposes.

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