News & Reviews:   Haier Malaysia

Today, Haier Group has officially kicked off the 7th Haier Global Fans Festival in Kuala Lumpur. It is held at The Piazza, Level 3, Pavilion Bukit Jalil (located just outside the mall), running from 17 to 21 December 2025, where the five-day pop-up experience showcases Malaysians a hands-on look at Haier’s latest home technology advancements.

Haier Malaysia has officially launched its next-generation X Series Washing Machines, setting a new standard in smart laundry care. The new lineup comprises the X5, X7, and flagship X9 models. With this launch, Haier continues to strengthen its position in Malaysia’s high-end home appliance market, targeting 30% year-on-year growth in its washing machine segment by the end of 2025.

Today, Haier Malaysia unveiled its new lineup of refrigerators and freezers incorporated with the latest technologies. The new lineup comprises 12 models and variants to offer customers options that fit their usage needs.

Today, Haier Malaysia launched various new products that will headline its charge into the 2024 home appliance and consumer electronics market. At the same time, the company also signed an agreement extending the partnership with 2022 BWF World Champions Aaron Chia and Soh Wooi Yik as its brand ambassadors.