Ben Wood, Chief of Research, CCS Insight recently dropped us a line on Samsung's 2016 Mobile Trends. Confirming what we've seen ourselves, smartphones have reached the stage where all smartphones are in a "sea of sameness". While innovation is few and far in between like Samsung's Galaxy Edge dual-curved display and Apple's recent 3D Touch feature, this does not mean that innovation will stop. According to CCS Insight, 1.63 billion smartphones will sell in 2016 alone. As Samsung and Apple clash, new industry players like Huawei are also on the rise.