Samsung Malaysia Electronics has officially launched its new Partner Experience Store (PES) at KL Eco City in collaboration with Modernize Vida. Unlike a traditional retail outlet, the new facility is designed exclusively for partners and distributors, serving as an immersive showcase of Samsung’s integrated AI-powered business ecosystem solutions.

Samsung Malaysia has officially unveiled its complete 2026 television lineup in Malaysia, introducing new AI-powered features across premium and mainstream TV categories, including Micro RGB, OLED, Neo QLED, Mini LED, UHD TVs, and lifestyle audio products. With the launch coinciding with Samsung’s 20th consecutive year, here's what you need to know about the new AI TV lineup.

Samsung Malaysia Newsroom has officially announced the rollout of One UI 8.5, with the global release beginning from 11 May onwards for supported Galaxy smartphones and tablets. The update brings Samsung’s latest Galaxy AI features, alongside improvements focused on communication, creativity, multitasking, and overall user experience across the Galaxy ecosystem.

Samsung Malaysia has officially opened its latest Samsung Experience Store at KLGCC Mall, reaffirming its commitment to bringing innovation closer to consumers. More than just a retail outlet, the new store is designed as an immersive space where visitors can discover, experience and connect — merging cutting-edge technology with meaningful experiences.

Samsung Malaysia Electronics has been honoured with the ESGBusiness Award 2025, a recognition that underscores the company’s leadership in sustainability, responsible innovation, and eco-friendly business practices. The award reflects not only Samsung’s commitment but also the collective support of its employees, partners, and customers in driving meaningful change.

With the rollout of One UI 6.1, Samsung Malaysia is encouraging Galaxy users to take full advantage of the latest anti-theft features. This announcement follows a noticeable rise in phone theft incidents, especially in urban areas.

Editor's note - (More photos are in development)

Today, Samsung Malaysia Electronics has introduced its 2025 AI TV and premium soundbar lineup at 1 Utama. The 2025 AI TV lineup is now powered by Samsung's Vision AI platform, promising hyper-personalised and intuitive user experiences, transforming the television from a passive screen into an intelligent home companion.

Today, Samsung Malaysia Electronics announced this year's new Bespoke AI lineup of home appliances. The future of home living official launch includes a new Bespoke AI Side by Side Refrigerator, Bespoke AI Laundry Top Load and Bespoke AI Jet Ultra, all featuring built-in screens, voice control and more.

Yesterday, Samsung Malaysia Electronics held an event with Sunway Medical Centre (SMC) to launch the Time to Move 90-day wellness programme. Organised by SMC, this initiative is to empower participants to have professional health guidance from SMC, supported by Samsung Health and the advanced features of the Galaxy Watch7.

Today, Samsung Malaysia Electronics launched its Galaxy Forever Program. It is a new initiative to provide Malaysian customers with the ease of upgrading to Samsung’s future Galaxy Z Series devices.