News & Reviews: Sports Direct

sooka expands reach with major brand collaborations, including telcos, Grab, Zus Coffee and more

Oct 14, 2025

sooka, Malaysia’s leading streaming platform and fastest-growing OTT service, has announced a series of strategic collaborations with top local and regional brands, including Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, Zus Coffee, and VIU. The move underscores sooka’s mission to make LIVE sports, Asian dramas, and local entertainment more accessible and rewarding for all Malaysians.

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