Sony has officially entered a strategic partnership with TCL Electronics, marking a major shift in the global home entertainment industry. The agreement formalises earlier discussions between the two companies and sets the stage for a joint venture that will handle Sony’s home entertainment business worldwide. Here's everything you need to know.

Today, TCL has officially launched its first brand store in Malaysia, located at Sunway Pyramid. The store opening was held in collaboration with local retail partner Vivid Concepts, designed with interactive zones and customer-centric experiences, filled with the company's latest range of products.