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News & Reviews:   TikTok Pulse

  • TikTok to pay creators substantially more with its new advertising programme

    TikTok to pay creators substantially more with its new advertising programme

    TikTok yesterday announced the launch of TikTok Pulse, a new advertising programme that will allow the platform’s top creators to earn substantially more than its current monetisation programme. Pulse will allow advertisers to buy inventory in the top 4 percent of all videos in 12 different categories on TikTok, which will directly benefit creators.