News & Reviews:   TikTok Shop

TikTok revealed a very interesting fact about their app today. The massively popular app now has over 325 million users in South East Asia, including Malaysia.

Today, TikTok just announced the arrival of its new Shopping Center feature in Malaysia. Simply labelled as TikTok Shop, it's a new section in the app for users to find more product options and help merchants better manage orders within TikTok Shop. 

YouTube Shorts is the video streaming company’s answer to TikTok and it looks like the Google-owned company may also be competing with TikTok Shop, the unique shopping features found on TikTok. Starting in the United States, YouTube is currently testing shopping features and affiliate marketing on Shorts with eligible creators.

It appears that TikTok is planning to expand its business beyond just videos and put emphasis on supporting its e-commerce efforts such as the TikTok Shop. In fact, the company is going one step further by copying Amazon’s playbook and looking to create a new logistics and warehousing network in the United States.

Today, Ninja Van has been officially appointed as TikTok Shop's logistics partner in Malaysia. Through this partnership, online purchases checked out on TikTok Shop in Malaysia will now be picked up from sellers, sorted in hubs, and delivered to shoppers by Ninja Van.

TikTok, the world’s most popular app has been expanding its services to be more than just a social video platform, including entering e-commerce with TikTok Shop. Now, it looks like the app is also planning to enter the food delivery market as Douyin, the Chinese version of TikTok is currently testing the service in China.

Yes, the TikTok Shop is real and it's actually available in the Malaysian market (since early March 2022, according to its FB page). Like any social platform, TikTok Malaysia invites all local businesses including online sellers, buyers, creators and Small and Medium Enterprises (SMEs) under one roof for an online shopping experience. Read on below to see how this works.