News & Reviews:   TikTok monetisation

World’s most popular video platform, TikTok today announced a new feature which allows for its top creators to charge subscription fees to viewers. Called LIVE Subscription, the new feature will be introduced this week.

TikTok yesterday announced the launch of TikTok Pulse, a new advertising programme that will allow the platform’s top creators to earn substantially more than its current monetisation programme. Pulse will allow advertisers to buy inventory in the top 4 percent of all videos in 12 different categories on TikTok, which will directly benefit creators.