News & Reviews:   u mobile announce

Today, U Mobile has announced a new strategic partnership with VIBE Mobile, further expanding its growing Mobile Virtual Network Operator ecosystem in Malaysia. Through the collaboration, U Mobile will provide VIBE Mobile with access to its next-generation 4G and 5G network infrastructure, including domestic connectivity, international services, and roaming capabilities.

Today, U Mobile has announced Pearly Tan and Thinaah Muralitharan as its latest brand ambassadors, following the rollout of its ULTRA5G products and services. The duo, currently ranked among the world’s top women’s doubles pairs, were selected to represent the telco’s latest offerings, particularly its new-generation postpaid plans.

U Mobile’s enterprise division, U Business, has completed a proof of concept focused on tracking high-value air cargo using a 5G-IoT architecture. The initiative was conducted in collaboration with Qualcomm and City-Link Express, targeting improved visibility and efficiency in logistics operations. The project integrates U Business’ ULTRA IoT connectivity with Qualcomm’s positioning technology, creating a real-time tracking system designed for complex supply chain environments.

This week, U Mobile introduced its most comprehensive portfolio of ULTRA5G solutions to date, covering prepaid, postpaid, and enterprise segments. Built on its next-generation AI-driven 5G standalone network, the new lineup focuses on delivering faster speeds, higher data quotas, stronger security, and more reliable connectivity across different user needs in Malaysia.

U Mobile has announced a significant shift in its ownership structure after the completion of a Share Purchase Agreement between Singapore Technologies Telemedia and Mawar Setia Sdn. Bhd.. Following the deal, Mawar Setia now holds more than 50% stake in U Mobile, marking a move toward stronger Malaysian ownership in one of the country’s key mobile and broadband providers.

At MWC 2026 in Barcelona, U Mobile has signed a Memorandum of Understanding (MoU) with Huawei Technologies (Malaysia) Sdn Bhd to collaborate on digital innovation initiatives powered by 5G-Advanced (5G-A), artificial intelligence (AI), and emerging technologies. The partnership aims to accelerate the development of advanced applications aligned with U Mobile’s digital transformation roadmap, while supporting Malaysia’s broader digital economy ambitions.

Today, U Mobile has signed a three-year 5G wholesale agreement with Telekom Malaysia Berhad (TM), marking a significant development in Malaysia’s evolving dual-network 5G landscape. The appointment follows a structured evaluation process, underscoring U Mobile’s technical expertise, service capabilities and ongoing nationwide 5G rollout. The company is targeting 80% Coverage of Population (COPA) by the second half of 2026, with deployment said to be progressing ahead of schedule.

U Mobile has stepped up its 5G rollout in East Malaysia by expanding the availability of its ULTRA5G experience across Sabah. The latest expansion brings wider coverage to key areas including Kota Kinabalu, Tuaran, Beaufort and Kudat, strengthening the telco’s presence in both urban and surrounding regions.

As U Mobile continues to expand its ULTRA5G connectivity, the company recently outlined plans to play a role in Malaysia’s digitalisation journey through its newly announced Enterprise Innovation Platform (EIP). The initiative is designed as a neutral and agnostic environment that allows enterprises, SMEs, startups, academia, and public sector agencies to develop, test, and commercialise 5G-Advanced and AI use cases.

Last week, U Mobile strengthened its footprint in Bangsar with the opening of its first full-service retail store at Telawi Square, marking another step in the telco’s ongoing push to bring services closer to customers. As Malaysia’s newest 5G network provider, the company says the new outlet is designed to offer a more convenient and personalised retail experience for both new and existing subscribers.