News & Reviews:   unskippable ads

YouTube is reportedly testing 90-second unskippable ads on its TV app, significantly increasing ad duration compared to the usual 15 to 30-second limit. While there is no direct pricing involved, the move reflects the platform’s ongoing push to strengthen ad-based monetisation, especially for users who are not subscribed to Premium.

Do you like watching YouTube on your smart TV? Well, bad news for you because the company is planning to put longer unskippable ads, even when your video is paused. Well, starting with the Americans first.