News & Reviews:   App Tracking Transparency

Since the instalment of the App Tracking Transparency in April 2021, Apple introduced an anti-privacy policy that gives you the option to allow third-party apps to track your data or not. It's been a year since then, so is there any impact from that?

These days, increasingly more data is being transferred around the Internet. There's no doubt that companies are benefiting from tracking data from users. But user profiling is impossible if users refused to be tracked, which is what iOS users are doing these days.

If you're an Apple iPhone user, you probably should have noticed the App Tracking Transpanrecy taking place after updating iOS 14.5. According to NoIDFANoProblem.com, they studied and collected some figures on what was the impact of advertising on iOS and here are some surprising findings. 

Earlier this week, Apple released new versions of iOS, tvOS, and iPadOS. Version 14.5 bring a few improvements to the table, but the one many are eyeing would be the App Tracking Transparency. Users probably love it, but brands? Not so much.

iPhone users! New updates are rolling out as we speak which is iOS 14.5. If you haven't had the time to update yet, we have written down what are the things you can expect. So head on down below on things you should know about the new updates.

When it comes to mobile apps and web browsers these days, the biggest concern would have to be data privacy. In an effort to improve privacy for its platform, Apple will be implementing a new policy for its App Store. Allegedly, apps that don't follow this new policy could be removed from the platform.