Ever since Steve Jobs passed away in 2011, Tim Cook succeeded as Apple CEO and is still holding on to that role. However, New Street Research, a firm known for bold calls in the tech sector, publicly suggested that Apple should consider replacing him, arguing that the company is showing signs of stagnation, especially in core hardware areas.

Apple is expected to launch its next-generation iPad Pro powered by the new M5 chip, with pricing likely to start around RM4350 (approximately USD 999).

Samsung may be rethinking its smartphone strategy, with reports suggesting that the company could discontinue the "Plus" model in its flagship Galaxy S series lineup starting next year. The move would mirror Apple’s rumoured plans to phase out the iPhone Plus variant in 2025, signalling a shift in how both tech giants are adapting to consumer buying patterns.

NVIDIA has now become the first company in the world to reach a market value of $4 trillion, surpassing other companies including Apple. This market value was recorded in line with NVIDIA's recent increase in share price.

On 7 July 2025, Apple lost a key figure in its artificial intelligence efforts as Ruoming Pang, the executive leading its foundational AI model team, officially left the company to join Meta.

Apple is reportedly exploring the use of third?party AI models to enhance Siri, with Anthropic said to be asking for a multibillion?ringgit yearly fee. This marks a significant strategic shift for the company, traditionally known for building core features in-house.

Apple is reportedly working toward launching a truly all-screen iPhone by 2030, according to display industry analyst Ross Young. The transition is expected to happen in phases over several iPhone generations, with the first major step coming in 2026.

A recent update to an undisclosed Apple codebase has revealed a reference to an unreleased audio product, sparking speculation that the company is preparing to launch the AirPods Pro 3. So, what should you know about it?

Apple has kicked off its annual Back to School promotion in Malaysia, offering students, parents of university-goers, and educators a limited-time bonus. This includes a choice of free AirPods or an eligible accessory with every Mac or iPad purchase made through the Apple Education Store.

With the announcement of the upcoming iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, visionOS 26, and tvOS 26 this week, Apple also introduced an expanded suite of safety features. It was designed to help parents better manage what their children can access and with whom they interact online, all while upholding privacy standards.