News & Reviews:   expenditure

Consumers in Malaysia were the 6th biggest spenders on TikTok Shop last year, as the e-commerce platform recorded an impressive gross merchandise value (GMV) of USD2.724 billion or ~RM12.07 billion in the country. Moreover, it’s a significant increase from 2023 - a 104% year-on-year increase, to be exact - when TikTok Shop recorded a USD1.3 billion or ~RM5.77 billion in Malaysia.