News & Reviews:   For You

Apple Music and TikTok have announced a new feature called “Play Full Song,” designed to make it easier for users to listen to complete tracks they discover on TikTok without leaving the app. Launching through an exclusive partnership, the feature allows Apple Music subscribers to play full-length songs directly within TikTok after discovering them on their For You Page or the Sound Detail Page.

TikTok's algorithm for the 'For You' page might not be a mystery anymore. The short video platform is releasing a new feature that explains to users why a particular video will show up on the page, bringing more transparency. 

Tiktok is now testing the Explore tab on the mobile apps and the interface looks like TikTok that has a vertical scrolling feed. The company gets the inspiration from TikTok and we think it wouldn't surprise that vertical scrolling becomes a standard feature on the platform.