As promised, Apple has kicked off its first Apple Launch of the week. The company unveiled the iPhone 17e, positioned as the most accessible member of the latest iPhone lineup. Here's everything you need to know about the tech specs, features, price and availability in the Malaysian market.

According to industry reporter Mark Gurman, Apple is reportedly gearing up for an unusually packed start to 2026, with a string of announcements that could begin as early as Monday, from the 2nd until the 4th of March 2026. Rather than rolling everything into a single keynote, the company appears to be planning a sequence of releases over three days, culminating in what it’s calling a “special Apple Experience.”

According to leaks from trusted sources this week, we may have a good idea of Apple’s boldest iPhone roadmap to date. The leaks are reinforced by internal claims by Apple hardware chief John Ternus, embarking on "the most ambitious" iPhone development cycle.