The Italian Competition Authority (AGCM) has fined Apple €10 million (~RM48.7 million) for misleading water-resistance claims in their ad. The regulator said the company was not being clear enough about these claims. These claims can only be done in certain circumstances, such as controlled lab tests with pure water.

In light of the recent release of the iPhone XS, iPhone XS Max and iPhone XR. Prices of the iPhones prior to the ones mentioned such as the iPhone 7, iPhone 7 Plus, iPhone 8 as well as the iPhone 8 Plus has been readjusted to a lower price point. Strangely the iPhone X which was released last year, as well as other iPhones tht were not mentioned is no longer listed on Apple Malaysia's official website.