News & Reviews:   ipsos

Recently, Google, as well as Ipsos, conducted a study on how Malaysians determine their next smartphone purchase. The study has stated that Malaysians are quite cautious, and they would usually do some research before making their next smartphone purchase. Interestingly, the price usually isn’t the primary contributing factor when it comes to smartphones, instead what matters is the battery life, whether is it running on an Android or an iOS, and the internal tech specs of the said smartphone.