News & Reviews:   memory chips

In other news relating to rising phone prices, OPPO is set to increase the prices of some of its existing smartphones following a sharp rise in global memory component costs. The adjustment will take effect starting 16 March 2026, according to a notice posted on the company’s official online store.

As we have been reporting for weeks, the shortage of memory chips across the world will raise the prices of smartphones this year. According to new research from Counterpoint Research, rising DRAM and NAND flash costs are significantly increasing the bill of materials for smartphones across all price segments, forcing manufacturers to reconsider their component strategies.