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  • Global sales of premium-priced phones reached its highest ever level in 2021 thanks to Apple

    Global sales of premium-priced phones reached its highest ever level in 2021 thanks to Apple

    The global premium smartphone market sales reached its highest ever level in 2021 with an impressive 24% year-on-year (YoY) increase. This is according to a report by Counterpoint Research, a global industry analysis firm based in Asia.

    The study, conducted by Counterpoint Research’s Market Pulse Service found that premium-priced smartphones with a wholesale average selling price (ASP) of more than ~RM1700 outpaced the 7% YoY growth of overall global smartphone sales last year. In fact, premium smartphones amounted to 27% of 2021’s global smartphone sales.