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  • TikTok to pay creators substantially more with its new advertising programme

    TikTok to pay creators substantially more with its new advertising programme

    TikTok yesterday announced the launch of TikTok Pulse, a new advertising programme that will allow the platform’s top creators to earn substantially more than its current monetisation programme. Pulse will allow advertisers to buy inventory in the top 4 percent of all videos in 12 different categories on TikTok, which will directly benefit creators.

  • Instagram revamps its app feed, will display posts in chronological order once again

    Instagram revamps its app feed, will display posts in chronological order once again

    Instagram yesterday announced that it is revamping the app by introducing ‘Favourites’ and ‘Following’, two new ways for your feed to behave. The good news is, regardless of which option you take, your feed will display posts in chronological order again!

    Shared by the Head of Instagram, Adam Mosseri via a Meta blogpost yesterday, the change is part of the platform’s initiative to give users more choice and control over what they see in their feed. Furthermore, the change wants to make the time users spend on Instagram ‘feel more intentional’.