News & Reviews:   social video

In an unexpected twist, TikTok and FIFA have reached a first-of-its-kind Preferred Platform agreement that will significantly expand how football fans experience the FIFA World Cup 2026 on digital channels. Under the deal, TikTok becomes FIFA’s first-ever Preferred Platform, giving the social video platform enhanced collaboration and integration rights to serve as a central hub for World Cup coverage and fan engagement throughout 2026.