News & Reviews:   sub-brand

realme has been a well-known brand in Malaysia for a few years now, due to its cost-efficient devices with good features. However, the company announced it will be integrated into OPPO as a sub-brand, marking a significant restructuring within the BBK Electronics family of smartphone brands.

It looks like there will be another smartphone sub-brand becoming independent soon. According to the latest report, iQOO will no longer be attached to vivo and become a standalone brand in the first half of 2022.

iQOO might have finally decided to expand its market in Malaysia. It has been spotted that the brand has set up an official Facebook page recently. Not only that, but the page has also included the words "coming soon" on its cover image.

Since its establishment in 2018, POCO's devices have been using customized MIUI as it's a sub-brand of Xiaomi. Until now, POCO is said to be moving on to developing its own UI according to an exclusive interview with Android Central. If nothing goes wrong, the POCO UI could be arriving in late 2021.

Earlier, HUAWEI was speculated to be selling their sub-brand HONOR to another company. Now, the news has come confirming that the Chinese tech giant has already done so. Sooner or later, HONOR will become a standalone brand from HUAWEI with an official announcement.