Following the launch of the new X300 Series, vivo Malaysia has officially announced its first sale campaign for the vivo X300 Ultra and vivo X300 FE. Running from 23 May until 23 June 2026 at vivo Concept Stores nationwide, the campaign highlights the brand’s push to position the X300 Series as the ultimate concert smartphone lineup.

Besides the new vivo X300 FE, vivo Malaysia has also officially launched the flagship vivo X300 Ultra, marking the first global launch of vivo’s top-tier X Series imaging phone outside of China. That said, what should you know about it?

vivo has officially unveiled the vivo X300 Ultra, positioning it as its most advanced imaging-focused smartphone to date. As teased before, the flagship is built around professional-grade photography, featuring a powerful ZEISS-backed camera system and high-end hardware aimed at creators and enthusiasts.

The vivo X300 series is expected to launch in October. As the premium flagship camera phone series for the company, the vivo X300 will sport an upgraded periscope camera. While the details haven't been fully confirmed, vivo claims the phone won't look thick as a result of it.