ASUS ZenFone 3 wins 2016 Good Design Award

ASUS ZenFone 3, winner of Good Design Award (1200x628).jpg

Today, ASUS's latest flagship smartphone model the ASUS Zenfone 3 (ZE552KL, ZE520KL) has won the prestigious Good Design Award for Smart Phone & Accessory Category [ASUS Zenfone3 series & Accessories].

In the industry, the Good Design Award is one of the big 3 important design awards along with iF and Reddot. Hosted by the Japan Institute for Design Promotion, a public interest incorporated foundation, its comprehensive design-promotion system design picks good design out of a variety of unfolding phenomena, and aims to enrich lives, industries, and society as a whole by highlighting and celebrating these works.


One of the highlights of the ZenFone 3, for winning the award is because of how it is encased with scratch-resistant 2.5D glass that smoothly curves on the edges, applying the same meticulous glass artistry found on premium watches. The concentric circle texture underneath the back cover and the spun-cut etchings on multiple keys represent ASUS Zen's iconic design signature. The phone's rounded metal frame delivers tactile comfort and solidity.

For more information on the smartphone, visit any of the links below to check it out.