All new HTC U Ultra and U Play comes with a smart AI companion, 16MP front camera and more starting from RM1899

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Models showing the HTC U Ultra (left) and U Play (right)

Yesterday, HTC has launched an all-new HTC U Ultra and U Play in Malaysia. Available from early March onward for RM2999 and RM1899 respectively, the two models come in different colour format as Brilliant Black, Cosmetic Pink, and Sapphire Blue (U Ultra), while the latter comes in Black Oil and Iceberg White. Below are the official specifications:

HTC U Ultra

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  • Qualcomm Snapdragon 821, 64-bit, quad-core, up to 2.15GHz
  • 4GB RAM
  • 64 GB storage (microSD expansion supports additional memory cards up to 2TB with Flex Storage (optional cards not included))
  • 5.7 inch, Quad HD (2560x1440) Super LCD 5 with Dual Display and Gorilla Glass 5
  • Measures 162.41 x 79.79 x 3.6-7.99mm, weighs 170g
  • 12MP HTC UltraPixel 2 (f/1.8 aperture, 1.55μm pixel, BSI sensor, Laser autofocus, Phase detection autofocus, Optical Image Stabilization) / 16MP front camera UltraPixel (BSI sensor)
  • Features DUAL DISPLAY: 2.0 inch (160x1040), HTC Sense Companion, dual Nano sim slot, USB 3.1 Type-C, HTC BoomSound Hi-Fi edition, HTC USonic
  • Supports 4G LTE, Bluetooth 4.2, Wi-Fi: 802.11 a/b/g/n/ac (2.4 & 5GHz), NFC, and HTC Connect connectivity
  • Android 7.0 with HTC Sense
  • 3000 mAh battery (quick charge 3.0)

HTC U Play

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  • MediaTek Helio P10, Octa-core, 64-bit
  • 4GB RAM
  • 64 GB storage (microSD expansion supports additional memory cards up to 2TB with Flex Storage (optional cards not included))
  • 5.2 inch, Full HD (1080p) Super LCD with Gorilla Glass
  • Measures 145.99 x 72.9 x 3.5-7.99mm, weighs 145g
  • 16MP main camera (BSI sensor,Phase detection autofocus, Optical Image Stabilization (OIS), f/2.0 aperture with 28mm focal length,Dual-tone LED flash) / 16MP front camera UltraPixel (BSI sensor)
  • Features HTC Sense Companion, USB 2.0 Type-C, HTC USonic, dual Nano sim slot
  • Supports 4G LTE, Bluetooth 4.2, Wi-Fi: 802.11 a/b/g/n/ac (2.4 & 5GHz), NFC, and HTC Connect connectivity
  • Android 7.0 with HTC Sense
  • 2500 mAh battery (Fast charging (5V/2A))

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With the theme “It’s all about U”, the U Ultra and U Play takes personalisation to another level. For example, HTC’s revolutionary system called HTC Sense Companion, is a personal AI companion that is always learning from you through the power of machine learning such as providing smart suggestions based on a user’s lifestyle and external information, it can even recommend what you should wear for the day based on the weather or remind you to charge your device at optimal times, and recommend the perfect restaurant.

So much like Apple’s Siri and Microsoft’s Cortana, HTC U series is able to listen to your every command and allows the user to interact in the most natural way using their voice, unlocking your smart device, take or reject incoming calls, snooze or dismiss an alarm, send messages and even begin hands-free navigation.

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In addition, there’s an always-on second screen at the top of the device, serving as a notification centre to give you the latest updates or convenient access to the things you use the most - like your top contacts, app shortcuts, event notifications and more

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There’s also a new HTC USonic earphones, which adapt to your hearing pattern by analysing your inner ears with a sonic pulse to optimise the headset for you, as well as a huge 16MP front camera for selfie purpose.

For more information about the HTC U Ultra or the HTC U Play, please visit their official home page.