In addition to the Samsung Galaxy S25 Series, Samsung Electronics also took a chance to showcase its latest One UI 7. Long story short, the company said the operating system for the Galaxy lineup has been redesigned from framework to UX to become more human-like and AI-centric.
With One UI 7, Samsung is marketing the Galaxy S25 Series as a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy in mind. According to the company, AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural.
For example, Google’s Circle to Search got an upgrade to make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognises phone numbers, emails and URLs on your screen, letting you call, email or visit a website with a single tap. You can also perform actionable searches with context-aware suggestions for the next steps. This includes switching between apps for quick follow-up actions, like sharing a GIF or saving event details.
As a personalised AI companion, Samsung is making natural language more understandable. It is said that you can simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings. In addition, you can press hold the side button to activate Gemini and perform interactions across Samsung and Google apps, plus third-party apps such as Spotify.
To further expand Galaxy AI's popular tools for communication, productivity and creativity, the Galaxy S25 can keep calls organised with Call Transcript and 'summary'. Writing Assist features such as summarising content or automatically formatting notes can be enabled where texts can be selected, and Drawing Assist unlocks combinations of sketches, text or image prompts.
Samsung also assured all of these personalisation tools will be protected in privacy. On Galaxy S25, the Personal Data Engine powers personalised AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language or being guided through the day with Now Brief, which proactively offers suggestions accessible via the Now Bar on the lock screen.
All personalised data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience. Also, Samsung introduced post-quantum cryptography, safeguarding personal data against threats that could increase as quantum computing evolves.
Samsung is proud that its One UI 7 has laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.
If you want to learn more about the Samsung Galaxy S25 Series, you can check out our official news coverage right here.
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