Instagram unveils Professional Dashboard for creators


Last year, we've seen Instagram continuously roll out features that designed for businesses and creators. For example, there's the Shop tab that was added in November 2020. Earlier today, the company also revealed its new Professional Dashboard too.

According to the official post, the Professional Dashboard is a system for creators and businesses to better manage their Instagram accounts. Its biggest key feature is that it allows you to track your performance with statistical data. This can help you derive valuable insights for your business. Think of it as the equivalent of Facebook's Creator Studio.

Besides that, it can also help users grow their Instagram account and business. That can be done with tools like Badges, Branded Content, Checkout, and Instagram Shop. Moreover, the dashboard can help you find various curated resources - such as tips and tricks - that can be useful for gaining new ideas and inspiration.

Many of these resources are already on Instagram, so it's just that everything is now centralised. Have any of you gotten the Professional Dashboard on your account yet? Let us know what you think of it in the comments below and stay tuned to TechNave for more news.