It's official, Sony Mobile has stopped their Xperia Z series


When Sony revealed their three new camera-centric Xperia X series at the MWC 2016, words went around that Sony had actually replaced the Xperia Z series with those new smartphones. Well, turns out that it was true. As news just came yesterday that Sony Mobile is indeed discontinuing the Xperia Z series, here's what they have to say:-

“The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. Whilst the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across camera, battery performance and hardware / software design.” 

It's a bit sad to see it turning out that way, but I guess Sony knows what they are doing. We are sure that Sony will continue to stick to their reputation and move forward as one of the industry's best camera technology makers. Stay tuned for more news at TechNave!