Today, TCL has officially launched its first brand store in Malaysia, located at Sunway Pyramid. The store opening was held in collaboration with local retail partner Vivid Concepts, designed with interactive zones and customer-centric experiences, filled with the company's latest range of products.
Among the featured products at the store were the recent QD-Mini LED TVs announced by TCL last week, which are the 115-inch 115C7K Premium QD-Mini LED TV and the 98C8K Premium QD-Mini LED TV. In addition, gaming-focused TV models like the C7K and C8K with 144Hz refresh rate, 288Hz VRR and TCL Game Master features are present as well.
On top of that, smart home appliances such as the FreshIN 3.0 air conditioner, a Built-In refrigerator, and the TWD105-C31DG washer-dryer are also on display for customers to browse and explore. To celebrate the store’s launch, TCL is offering in-store exclusive deals starting from RM699, available from 30 May to 2 June 2025.
TCL also used the occasion to announce its new role as a Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. Under this partnership, TCL will provide display and appliance solutions to support the International Olympic Committee (IOC). This includes:
- Deploying TCL products at Olympic venues and in the Olympic Village.
- Supporting the IOC’s Olympic AI Agenda to enhance fan and athlete experiences.
- Backing the “Athlete Moments” initiative, which connects athletes with their families after competitions.
- Creating global marketing campaigns to bring the Olympic and Paralympic spirit to billions around the world.
Following the Sunway Pyramid opening, TCL has announced plans to open a second brand store at IOI Mall Puchong on 7 August 2025. The company is also expected to deepen its collaboration with retail partners like Vivid Concepts to further elevate the in-store experience for Malaysian consumers.
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