In conjunction and anticipation of the 2018 FIFA World Cup in Russia next month, vivo has launched a new global campaign titled “My Time, My FIFA World Cup”, at Beijing’s Olympic Forest Park, China today. The purpose of the campaign comprises of a Vivo Super Fan Photographer programme, Vivo Super Time project as well as revealing the 2018 FIFA World Cup Russia V9 Blue limited edition.
The special edition V9 features the same tech-specs such as the Qualcomm Snapdragon 626 octa-core processor, 4GB of RAM, Android 8.1 Oreo and others, it will be immortalised at the Home of FIFA in Zurich, Switzerland and it's the first-ever limited edition smartphone to join a prestigious collection of significant artefacts and memorabilia, which chronicle the growth of football into a global culture.
Former Dutch International Balon d'or winner Ruud Gullit and FIFA World Cup 1994 Winner Bebeto taking a selfie with the V9 limited edition
During the event, Deng Li, Vivo Brand Vice President, said:
“ 'Camera & Music' are not only a part of Vivo’s brand DNA but also the two key ways by which people can fully experience, capture and share extraordinary moments around them through their smartphones. For this year’s FIFA World Cup, Vivo will leverage these two elements and our innovative technologies to help fans bring to life “My Time, My FIFA World Cup”.
“We are excited to launch this programme ahead of the FIFA World Cup. We look forward to sharing our latest and innovative products with Vivo Super Fan Photographers, empowering them with better ways to capture extraordinary moments and share them with the world. We want to bring fan involvement to the next level – to fully engage and participate – as part of Vivo’s sponsorship of the FIFA World Cup.” Deng concluded.
Vivo mascot and Zabivaka (FIFA World Cup mascot) join VIPs in commemorating Vivo smartphone entering the Home of FIFA
As part of the campaign, vivo will also be launching the Vivo Super Time project, where there will be a series of unique music-themed activities throughout the tournament, including the Vivo Super DJ show at all 64 matches, to unite football fans and music lovers around the world.
So how does that sound to you? By the way, we also noted a quick vivo APEX phone appearing in their advertisement video. Let us know what you think in the comments below and stay tuned for more vivo news at TechNave.com.
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