The ASUS ZenFone smartphone range caught our attention when it was first announced at CES 2014 due to it's design, price and performance. Now ASUS already have several smartphone devices in the market, but the ASUS ZenFone smartphone range look to be the first to seriously target the entry-level to midrange market with it's focus on price and performance. Rather than go for a Malaysia launch, ASUS Malaysia were kind enough to invite us for the ASUS Regional launch where the ASUS ZenFone 4, ZenFone 5 and ZenFone 6 smartphones were announced each for below RM1000. Check out the tech specs below for a refresher of the ASUS ZenFone 4, ASUS ZenFone 5 and ASUS ZenFone 6:

• ASUS ZenFone 4
• 1.2GHz dual-core Intel Atom Z2520 processor
• 1GB RAM
• 4GB storage + microSD
• 4-inch TN TFT
• 5MP rear camera
• 124.4 x 61.4 x 11.2mm | 115g
• supports Dual-SIM, 3G, WiFi b/g/n, Bluetooth 4.0, MicroUSB
• 1170 mAh battery

ASUS originally made the announcement for other ASUS FonePad 7 versions at MWC 2014, with the dual-SIM version being one of them. It should appear in Malaysia very soon for RM699. While the overall look and feel is the same, certain other tech specs and features are also different as this dual-SIM version carries a 1.2GHZ Intel Atom Z2520 processor (the earlier ASUS FonePad 7 had a 1.6GHZ Intel Atom Z2560 processor). Storage for the dual-SIM version has also been cut down to 8GB.

The ASUS PadFone series consists of smartphones that can be slotted into larger tablet screens. The smartphone is still the one powering the transformed tablet but the screen size is definitely bigger. Coming in between the performance ASUS PadFone Infinity and the lower-end ASUS PadFone Mini is the recently announced ASUS PadFone E. While the PadFone E looks a lot like the PadFone Mini it offers a bit more in terms of tech specs and features. These include a 1.4GHz A7 processor, 1GB of RAM, a 4.7-inch display with 1280 x 720 pixel resolution, 13MP rear camera with LED flash, Android 4.3 and a 1820 mAh battery. The tablet portion offers a 10.1-inch display with similar 1280 x 720 pixel resolution but adds on a 1MP front camera and 5000 mAh battery which can be used to charge the PadFone E smartphone. The larger screen on the PadFone E comes up to 126g while the tablet part weighs in at 526g with black and white colours available. It is expected to be priced at $560 (RM1873) and will be made available initially in Taiwan. It should eventually reach Malaysia as well and if it keeps the same price tag, it should be a bit more affordable than the other two PadFones.

The upcoming Asus Padfone mini with it's 4.3-inch compact screen and 7-inch tablet combo has recently been leaked by evleaks. The more compact version of the smartphone from Asus that can be turned into a tablet is rumoured to be unveiled a couple of days more on 11 December 2013 so you won't have to wait too long for it to show up officially. No details for other tech specs and features or Malaysia pricing or release dates were available but stay tuned and we'll keep you posted.

In recently leaked slides from an Asus presentation it has been revealed that the company may be releasing a number of new devices. These include the Asus PadFone Mini which aims at Asus existing smartphone in a tablet convertible. The name suggests that it will be going for a smaller size, perhaps allowing you to own a compact smartphone and an oversized tablet in one go. Other devices of note include the Asus MeMo Pad HD 8 which looks to bridge the gap between the current 7-inch and 10-inch Asus tablets with an 8-inch tablet. The other interesting device will be theAsus MeMoFone HD 5 which looks to be a standalone 5-inch smartphone. Tech specs for this device include a 720 x 1280 resolution 5-inch display.