News & Reviews:   Nielsen

In this day and age, short video formats are quite popular among users. Dominated by TikTok and other social media platforms, some may feel that the long video format on YouTube is becoming increasingly irrelevant. However, a Nielsen report might change your mind. So, what should you know about it?

Samsung Electronics has been voted the Best Brand in Asia in 2015 for the fourth year in a row from the 'Asia's Top 1000 Brands' annual online survey. Conducted by Campaign Asia-Pacific with Nielsen the survey covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam encompassing 14 major categories. Samsung Electronics scored top 5 in all 14 consumer electronics categories which also includes smartphones, mobile phones, refrigerators and TVs. The award goes hand-in-hand with Samsung's continued investments in research and development resulting in the recent curved SUHD TV and dual-curved Samsung Galaxy S6 edge. Here's what Samsung Electronics had to say about it:

“Samsung Electronics is proud to be voted as the best brand in Asia for the fourth consecutive year. Just ten years ago, we were ranked as the 15th brand in Asia. Samsung’s rise to the top in Asia has not come about by chance. Our brand resonates positively with consumers because we understand what consumers in the region want. Our deep consumer insights and relentless drive to innovate allow us to stay ahead of dynamic market demands, technological changes, and localised consumer needs across different countries in Southeast Asia and Oceania.” Irene Ng, Vice President, Marketing, Samsung Electronics Southeast Asia & Oceania.