When brands market certain features, sometimes it's a hit and sometimes it isn't. In that regard, Xiaomi did well in convincing people about certain features of the Redmi K40 Gaming. So much so that a particular variant surprisingly sold better than the rest.

As you may know, the Xiaomi sub-brand Redmi launched a new gaming phone earlier this week. Redmi wants to popularise gaming phones and the Redmi K40 Gaming Edition is its way of doing so. So far, it's proven to be rather successful.