This week, Samsung officially launched its Samsung Galaxy S25 series in Malaysia, and one notable surprise is the pricing. Starting from RM3999 for the base Galaxy S25, Samsung has adjusted the cost compared to its predecessor, the Galaxy S24 series. The move is a surprise especially with high-end features like the Snapdragon 8 Elite SoC and advanced camera systems still intact. But why the pricing change, and what does it mean for Malaysian consumers? Read on and find out.