News & Reviews:   Apple CEO

We have reported about this before, regarding Tim Cook's retirement as Apple CEO, but it has been confirmed. The company already put the rumours to rest, confirming a historic leadership change, with Tim Cook set to step down as CEO and transition into a new role as Executive Chairman.

Ever since 2025, there have been speculations surrounding the future of Apple leadership. It has resurfaced once again in a recent interview, but Apple CEO Tim Cook has downplayed reports suggesting he is preparing to step down. In an interview with Good Morning America, Cook described claims about his retirement as “a rumour”, pushing back against growing chatter about a potential leadership transition.

It was only yesterday when we reported that the rising cost of memory chips may put pressure on Apple, since Samsung and SK Hynix are increasing it. However, Apple CEO Tim Cook responded to that matter during the company’s latest earnings call with equity analysts.

Looks like things are getting more interesting at Apple. Tim Cook's era as Apple CEO is expected to end this year, with rumours about it having been heard since the end of 2025. So, what should you know about it?