Today, Sony is proud to unveil three new camera gadgets for photography enthusiasts in Malaysia and Singapore - introducing the latest Alpha 7R IV (model ILCE-7RM4) full-frame mirrorless camera, RX100 VII (model DSC-RX100M7). Designed for both professionals and hobbyists of all ages, allowing them to take advantage taking shots what was once thought as impossible.

Sony RX100 IV has been released for almost a year and it also rated as one of the best pocket compact camera.

Sony Malaysia recently launched their newest Sony α7R II, Cyber-shot RX10 II and Cyber-shot RX100 IV digital cameras for Malaysia. Packing in a 42.4MP full-frame Sony Exmor R CMOS sensor featuring ISO up to 102400, high speed AF with 3999 focal plane phase detection AF and 5-axis image stabilization, the α7R II is a lightweight but durable interchangeable lens digital camera for the professional and semi-professional constantly on the move. Even when zoomed in, the amount of detail and resolution for images caught with the α7R II are simply stunning, which perhaps justifies the Malaysia pricing of RM11999 for just the body. The Sony Cyber-shot RX10 II and Cyber-shot RX100 IV on the other hand offer high-end performance at value pricing with the high-zoom RX10 II going for RM5299, while the RX100 IV goes for RM3799. The two feature the world's first 1.0 type stacked Exmor RS CMOS sensor, with the RX10 II packing in a ZEISS Vario-Sonnar T 24-200mm (35mm equivalent) F2.8 lens. All three digital cameras feature fully tiltable XGA OLED Tru-finder displays and built-in 4K video recording making the Cyber-shot RX100 IV one of the smallest 4K video recorders in the market that we've seen to date. The Sony α7R II and Cyber-shot RX10 II are available for pre-order while the RX100 IV is currently available for purchase.