News & Reviews:   Celcom Axiata Berhad

How have your Hari Raya holidays been? Hope you not only spent quality time with your friends and family but also plenty of rest before next week. That said, there was some news here and there but nothing too special. At most, it was only the Apple WWDC 2019 event that took place on 4 June 2019 introducing a new iOS 13 which will have a dark mode (cool) as well as an entirely new iPadOS for their iPad tablet lineup. 

NewsBytes #25 - Celcom expanding LTE, Maxis, Microsoft &Tune Talk giving back, new Sony, Logitech and AMD products, numerous conferences including Lazada and more

Celcom Axiata Berhad kicked off their Blue Cube refresh with Celcom Blue Cube Taman Segar, featuring a new design that includes 3D printers, devices on display and a modern and industrial look and feel. This new and refreshed look will be rolled out to all 61 Blue Cubes nationwide by 2018 to help make the overall Celcom customer experience more awesome. Some existing stores are expected to be relocated to more attractive commercial areas for more convenient access as well.

Celcom Axiata Berhad's Q3 report announcement revealed strong overall growth with a 25% increase in data revenue year-on-year thanks to an increase in data consumption and higher smartphone penetration for a total revenue of RM1.655 billion. Normalised EBITDA totalled RM688 million, which is a 9.4% increase Quarter-over-Quarter partly due to cost optimization initiatives such as Celcom's EasyPhone smartphone instalment plan for prepaid and OleOle e-gifting along with collaborations with Grab and more. Check out the Celcom Axiata site for more details.

Celcom Axiata Berhad officially launched the Apple iPhone X today after customers queued up at their Sunway Pyramid Blue Cube store since Monday, allowing the first in line and the first pre-order customers to buy the 64GB iPhone X for just RM10. Other Celcom postpaid and prepaid customers can get the iPhone X via the EasyPhone, zero interest 24 month instalment programme.

Celcom Axiata Berhad have launched their Social Media Experience (smEX) hub today at Menara Celcom. Combining marketing, sales amd service activities for social media channels, team members will utilize key social channels such as Instagram, Facebook, Twitter, YouTube and others to complement existing customer service channels for a social media reach of 1.2 million. The hub will be fully functional by December 2017.

In conjunction with this Ramadhan and Aidilfitri, Celcom Axiata Berhad has announced a number of offerings for Celcom users and customers

Celcom Axiata Berhad have announced the first lucky winner of their "Keep calm and Win a Perodua Axia" campaign which started on 15 April 2016. The winner, Jafri Omar subscribed to one of Celcom's FIRST plans and will soon bring home his brand new Perodua Axia. Another 5 Perodua Axia are left to be won for lucky new customers who sign up for Celcom's FIRST Gold or FIRST Platinum plans at the nearest Blue Cube or participating dealers until 15 July 2016.

Xpax Fantasy Fest 2015 returned for a second time this year in StarXpo, Kenanga Wholesale City (KWC), Jalan Gelugor for two days on 28 and 29 November. A colourful event filled with cosplay, gaming, comics and more; the event was opened to the public and people were also given a chance to register for Xpax's MAGIC SIM card.

"The festival is an outlet for one to explore and express their creativity, including showcasing their skills in gaming, cosplay and anime. It gives them an opportunity to escape from their daily livs and share their thought and experience with the community. We invite everyone, both existing and new Magic SIM customers to share and experience this unique festival, with only having to purchase or reload with the RM5 starter pack during the event.” said Zalman Aefendy Zainal Abidin, Chief of Sales and Marketing Officer of Celcom Axiata Berhad. 

On 3 November 2015, it was announced that Xpax Fantasy Fest 2015 will return for a second time after the success of the previous one last year. It will be a two-day free entrance event, scheduled on 28 and 29 November at StarXpo, Kenanga Wholesale City (KWC) Jalan Gelugor, 10am - 10pm and is open for everyone including those who love games, anime and cosplay.

“This festival is an outlet to explore and express their creativity, including showcasing their skills in gaming, cosplay and anime. It gives them an opportunity to escape from their daily lives and share their thoughts and experience with the community. We invite everyone, both existing and new MAGIC SIM customers to share and experience this unique festival, with only having to purchase or reload with the RM5 starter pack during the event.” Zalman Aefendy Zainal Abidin, Chief Marketing and Sales Officer of Celcom Axiata Berhad.