According to CNBC, Apple has today started sending out invitations for its annual event scheduled for September 10, 2025, at 1 AM. Apple is also expected to introduce several new devices at the event. So, what should you know about it?

Based on the latest leaks, Apple iPhone 17 Air may feature a 2900mAh battery and an incredibly slim 5.5mm chassis—making it potentially the thinnest iPhone to date. 

Apple is quietly working on a generative AI system through a new internal unit known as the “Answers, Knowledge and Information” team.

Apple has officially reached a major milestone: three billion iPhones sold. The announcement was made on 31 July 2025 during its fiscal Q3 earnings call, reflecting the growing global demand for the iPhone since its debut.

Apple’s upcoming iPhone 17 Pro is expected to launch at a starting price of USD999, which is approximately RM 4530 in Malaysia. New leaks suggest this model may feature major camera enhancements, potentially setting it apart from previous generations.

A device believed to be a prototype of Apple’s upcoming iPhone 17 Pro has reportedly been spotted in public. This image was shared on X (formerly Twitter) by user Skyfops and later commented on by Bloomberg’s Mark Gurman.

Apple is expected to launch the iPhone 17 Pro in September 2025, with an estimated starting price of around RM9000.

We have been talking a lot about Apple’s rumoured foldable iPhone. As it is inching ever closer to reality, today’s leaks offer revealing insights into its battery size, possible pricing, and what might make it stand out.

Apple is reportedly developing a foldable iPhone that may launch in 2026, featuring a crease-free display and an estimated starting price of around RM8200 (USD1800).

Apple’s upcoming iPhone 17 Pro is expected to debut in September 2025 with a new anti-reflective and scratch-resistant display, possibly exclusive to the Pro and Pro Max models. The starting price is estimated at around USD999, which is roughly RM4620.