Apple's annual September keynote is nearly here, and all eyes are on what could be the most design-forward iPhone lineup in years. With the event slated for 9 September 2025, leaks and insider reports suggest the iPhone 17 series will introduce bold new form factors, upgraded internals, and a fresh take on accessories. Here are the top 4 iPhone 17 rumours that we could see at the Apple Event 2025.

According to CNBC, Apple has today started sending out invitations for its annual event scheduled for September 10, 2025, at 1 AM. Apple is also expected to introduce several new devices at the event. So, what should you know about it?

As the weeks go by, more and more iPhone 17 Air reports are coming out. However, we also read news about an alleged budget MacBook by the end of the year. Read on below to check out what's new.

Apple is gearing up to unveil the iPhone 17 series at its expected September event. A standout newcomer this year is the iPhone 17 Air, a sleek, ultra-thin model that replaces the iPhone 17 Plus and brings a completely fresh display size to the lineup.

We have talked about the iPhone 17 series getting a price hike this year. According to multiple leaks and analyst reports, the base model may retain its $799 price tag, but the iPhone 17 Air, Pro, and Pro Max are expected to cost $50 (~RM211) more than their predecessors.

Based on the latest leaks, Apple iPhone 17 Air may feature a 2900mAh battery and an incredibly slim 5.5mm chassis—making it potentially the thinnest iPhone to date. 

Apple is quietly working on a generative AI system through a new internal unit known as the “Answers, Knowledge and Information” team.

Apple’s upcoming iPhone 17 series is making waves ahead of its expected September launch, with fresh leaks offering the clearest look yet at the full lineup. Yesterday, a person was spotted using the alleged device, and there is more today, including a striking redesign and expanded colour palette.

Apple’s upcoming iPhone 17 Pro is expected to launch at a starting price of USD999, which is approximately RM 4530 in Malaysia. New leaks suggest this model may feature major camera enhancements, potentially setting it apart from previous generations.

A device believed to be a prototype of Apple’s upcoming iPhone 17 Pro has reportedly been spotted in public. This image was shared on X (formerly Twitter) by user Skyfops and later commented on by Bloomberg’s Mark Gurman.