News & Reviews:   tiktok

According to an Omdia report via The Hollywood Reporter, the four major social media platforms, Facebook, Instagram, YouTube and TikTok, control over 90% of social media advertising revenue. Of this pie, Meta takes 70% of it, making them the world's largest social media advertising platform.

Recently, TikTok stated that in 2025 alone, they will see over 7.2 million live streams via the platform in Malaysia. So, what should you know about it?

Apple Music and TikTok have announced a new feature called “Play Full Song,” designed to make it easier for users to listen to complete tracks they discover on TikTok without leaving the app. Launching through an exclusive partnership, the feature allows Apple Music subscribers to play full-length songs directly within TikTok after discovering them on their For You Page or the Sound Detail Page.

According to the BBC, TikTok says it will not be adding encryption support to the messaging service within TikTok. That said, what should you know about it?

TikTok has now started informing sellers on their platform, stating that it will introduce a new charge, namely a Platform Support Fee of RM0.50 or RM0.54 after adding SST. This charge will start being levied on all successfully delivered purchases made through the platform, effective 15 February 2026.

TikTok has secured its future in the United States after finalising a new deal to form a majority American-owned joint venture. The agreement, reached on 22 January 2026, allows the popular short-video platform to continue operating in the country and avoids a nationwide ban that had been looming for years.

TikTok has introduced a dedicated app for micro dramas, named PineDrama. However, this app is currently only offered in limited quantities for the American and Brazilian markets. So, what should you know about it?

In an unexpected twist, TikTok and FIFA have reached a first-of-its-kind Preferred Platform agreement that will significantly expand how football fans experience the FIFA World Cup 2026 on digital channels. Under the deal, TikTok becomes FIFA’s first-ever Preferred Platform, giving the social video platform enhanced collaboration and integration rights to serve as a central hub for World Cup coverage and fan engagement throughout 2026.

After years of regulatory uncertainty and political pressure, TikTok’s sale of its U.S. operations to a consortium of primarily American investors is now moving toward a 22 January 2026 closing date. The deal follows U.S. legislation, the Protecting Americans From Foreign Adversary Controlled Applications Act, that required ByteDance, TikTok’s Chinese parent company, to divest its U.S. business or face a nationwide ban.

A recent study by the American Psychological Association (APA) found that short videos have been proven to have an impact on the individual's brain. That said, what should you know about it?