News & Reviews:   maxis

In a continuous effort to battle online scams, Maxis has rolled out an integrated artificial intelligence-powered network firewall, designed to combat digital fraud across both voice and SMS traffic. The system has been operational since January 2026 and forms part of the company’s broader multi-layered security framework aimed at delivering safer connectivity for customers.

Today, Maxis has introduced a new retail concept designed to deepen customer engagement by bringing mobile, home, business, and lifestyle experiences together in a single, integrated space. The refreshed format debuts at the newly unveiled 1 Utama Maxis Centre, marking a shift away from transaction-focused stores toward immersive, experience-led retail.

In case you missed it, Maxis has announced its new Maxis Family Plans, positioning the offering as an all-in-one connectivity solution designed to simplify how households manage home internet and mobile lines. Marketed around the idea of “More Connections, Less Complications,” the plans combine high-speed fibre broadband, unlimited mobile data, and bundled entertainment into a single package.

As the year-end travel season approaches, Maxis is enhancing its roaming offerings by bundling Maxis Travel Care. It is a complimentary travel insurance plan, with selected Maxis Roaming Passes and added protection complementing Maxis’s unlimited 5G and 4G roaming data.

Today, Maxis unveiled Explore with Maxis, a new initiative designed to connect Malaysians with meaningful, immersive experiences centred on discovery and exploration. The programme kicks off with an interactive heritage bus tour in collaboration with Think City, spotlighting the culture, stories, and hidden gems of Downtown Kuala Lumpur.

Maxis has rolled out its new Yearly Upgrade programme, giving customers a faster and more flexible way to switch to the latest iPhone without waiting for their current instalment plan to finish. The initiative aims to modernise the device ownership experience and provide greater convenience for Malaysians who want to stay updated with Apple’s newest releases.

Maxis has announced a new strategic partnership with Globe Teleservices Pte. Ltd. (GTS), a global telecom solutions provider, to deploy an AI-powered firewall designed to secure messaging and voice traffic across its network in Malaysia. This end-to-end, fully managed service aims to enhance network security, improve service quality, and safeguard millions of Maxis subscribers from fraud and spam.

Maxis today introduced Miya (Maxis Intelligence, Your Assistant), a conversation-based in-app assistant powered by generative AI (Gen AI). So, what should you know about it?

Pre-orders for the new iPhone 17 lineup (iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max) and the iPhone Air began a week ago. Today, 19 September 2025, the local set is officially available. As usual, all the telcos will be offering the lineup with their own special deals. But which one is best suited for you?

Malaysia’s 5G rollout is entering a new phase. Digital Minister Gobind Singh Deo has confirmed that all liabilities of Digital Nasional Bhd (DNB) will be fully absorbed by its telco shareholders once the government completes its divestment from the company—a move that marks a major shift in the country’s digital infrastructure strategy.