News & Reviews:   proton

PRO-NET, a wholly-owned subsidiary of PROTON Holdings Berhad, announced an investment of over RM40 million to develop local digital infrastructure and advanced vehicle platforms through the Proton e.MAS series.

Today, PRO-NET, a wholly owned subsidiary of PROTON Holdings Berhad, marked two major milestones at the Penang Autoshow 2026. The company introduced a new Jade Green option for the Proton e.MAS 5, while also debuting its Global Modular Architecture platform in Northern Malaysia for the first time.

Today, Proton is refreshing its plug-in hybrid lineup with a new visual update, introducing an Emerald Green finish for the Proton e.MAS 7 PHEV. The new colour expands the existing palette and is now available for booking across all variants in Malaysia, giving buyers more choice without changing the vehicle’s core specifications.

PRO-NET, a wholly owned subsidiary of Proton, has announced a special Hari Raya promotion for the Proton e.MAS 5, following the model’s launch just a few months ago. For the upcoming Raya celebration, the company is planning a promotion, so if you're planning to get one, read one below to find out more.

Proton has officially launched the updated Proton S70 2026 (MC) model, which is now equipped with a new 1.5-litre Turbo 4-cylinder i-GT engine to replace the previous 3-cylinder unit. That said, what should you know about it?

Today, Proton, through its new energy subsidiary PRO-NET, has officially launched the Proton e.MAS 7 PHEV in Malaysia. To recap, the model expands the Proton e.MAS lineup with a plug-in hybrid that prioritises electric driving for daily use while retaining hybrid flexibility for longer journeys, targeting Malaysian drivers who want electrification without range anxiety.

Today, PRO-NET officially introduced the locally produced 2026 Proton e.MAS 7 in Malaysia. That's right, it is an updated e.MAS 7 for 2026, and what makes it different for this variant is being locally assembled while allowing the company to tailor specifications more closely to local driving conditions.

Last night, Proton officially opened bookings in Malaysia for the e.MAS 7 PHEV, marking the company’s first plug-in hybrid electric vehicle available for order. The announcement follows a 25-hour livestream drive covering more than 1100 km from Penang to Johor Bahru and back to the Proton Centre of Excellence via the North–South Expressway as a demonstration of the PHEV’s real-world durability and long-distance capability.

We have talked about the eMas 7 PHEV before. Recently, Proton just lifted the curtain on the full specifications of its first plug-in hybrid SUV. The preview comes roughly a month after the model was first showcased at the Proton Tech Showcase at the company’s Centre of Excellence.

At the recent 2025 Proton Tech Showcase 2025, national automaker Proton previewed the eMAS 7’s first plug-in hybrid variant, dubbed eMAS 7 PHEV. Market expectations suggest the SUV could launch at a price starting around RM130000 to RM140000, positioning it roughly RM20–30k above the existing SUV in Proton’s lineup, the Proton X50.